FOR IMMEDIATE RELEASE
All T’d Up Inc. Appoints Rising Journalist Ivory Harper as Senior Writer for “The Armor Report”
A new editorial era begins for the faith-driven FOCUS movement
Tampa, FL — 11/18/2025 — All T’d Up Inc., the company behind the fast-growing FOCUS streetwear movement, is excited to announce the appointment of Ivory Harper as the Senior Writer and lead columnist for its newly launched editorial platform, The Armor Report.
Harper joins All T’d Up Inc. as a fresh but already distinguished voice in cultural journalism. With a writing style rooted in clarity, discipline, and emotional intelligence, she represents the next generation of storytellers capable of capturing both the substance and spirit of purpose-driven brands. Although this marks Harper’s first official professional writing position, her potential is undeniable, and the company views her as a long-term pillar in the narrative development of the movement.
A 2023 honors graduate of the University of Central Florida, Harper completed her degree with distinction, earning recognition for her excellence in cultural communication, narrative structure, and emerging media. Her work was frequently highlighted in campus publications for its maturity, depth, and insight, qualities that caught the attention of All T’d Up leadership.
“Ivory Harper is a rare find, a writer whose potential is as powerful as her perspective,” said a spokesperson for All T’d Up Inc. “Her ability to capture meaning, translate purpose, and articulate culture positions her as the perfect voice to shape the story of FOCUS. We’re not just hiring talent—we’re investing in the future voice of our movement.”
A New Voice for a New Movement
Harper’s work on The Armor Report will be central to documenting the evolution of FOCUS, its message, its momentum, and its growing cultural influence. Her debut column will explore the brand’s foundational philosophy: Where faith becomes armor.
In her role as Senior Writer, Harper will:
Produce long-form editorial features on brand development
Document pop-ups, community events, and on-the-ground activations
Conduct interviews with supporters, leaders, and collaborators
Analyze the deeper symbolism behind the FOCUS aesthetic
Chronicle the transformative growth of All T’d Up Inc.
Her mission: to provide readers with a deeper understanding of why FOCUS resonates, not just what it produces.
A Writer Built for This Moment
During her senior year at UCF, Harper’s work stood out for its emotional acuity and cultural awareness. Faculty and readers alike praised her ability to translate personal experience into universal themes, an essential skill for a brand rooted in discipline, resilience, and faith.
“All T’d Up is more than apparel, it's identity, it’s community, it’s belief put into motion,” said Harper. “To help tell that story from the ground up is an honor. I look forward to documenting how faith becomes armor for people across this movement.”
About The Armor Report
The Armor Report is All T’d Up Inc.’s official editorial arm, created to explore the narratives behind the FOCUS movement, its symbols, its philosophy, its community, and its cultural impact. Through Harper’s reporting, readers will gain unprecedented access to the discipline and lived experience powering one of the most compelling new forces in modern streetwear.
About All T’d Up Inc.
All T’d Up Inc. is a purpose-driven apparel company based in Tampa, Florida. Best known for the FOCUS movement, centered on the message "Faith Over Circumstance Until Success," the brand blends meaningful design with bold storytelling, creating apparel that serves as both a statement and armor.
Media Contact
All T’d Up Inc. — Communications Office
Email: media@alltdup.com
Website: www.AllTdup.com
